We have over 25 years of experience in the health and fitness industry. Throughout this time, there has been one consistent message; people WANT to get their health back on track and maintain a healthy lifestyle. Magnesium Café was founded on these principles and is driven to improving the wellbeing of consumers.

Magnesium is the most affordable mineral, yet people are not aware of its importance for  health or its many benefits for the body. It is arguably the most important mineral for healthy living. Magnesium can boost performance, improve fitness and strengthen the immunity. It has multiple benefits for mental health too.

Our products have all been developed and tested under laboratory conditions and they meet international quality standards. They are safe for consumption by people of all ages and they have the highest concentration of elemental magnesium on the market. Magnesium Café products are also 100% Halaal-certified.

At Magnesium Café, we want to equip the public with knowledge about this incredible mineral and also make it easily accessible, irrespective of where the consumer lives. For that reason, we have set up our online shop. We use a reliable courier service to deliver our products across South Africa and Namibia. This way, we can assist and support the quest for improving your health and wellbeing.

Social Responsibility

Magnesium Café has partnered with UpcycleSA, a non-governmental organisation that refurbishes discarded sports equipment. These materials are then donated to schools and communities throughout South Africa. UpcycleSA was started by Heinrich Gabler and Dieter Voight – both winners of the Mr South Africa title. Magnesium Café donates to UpcycleSA on a monthly basis. For every Mag 2 product that we sell online, we give R20 to UpcycleSA for the improvement of training and the refurbishment of sports equipment. South Africa is a sports-loving nation and this initiative is vital for the fitness and wellbeing of our children.


To be a client-focused company in the business of health product formulation and to deliver the highest level of customer satisfaction through our continuous research and development in bringing the highest quality products to the market.


To be visible and present in the South African market and to educate the public on the essential benefits of magnesium.


  1. We make decisions on the principles of integrity.
  2. We are committed to delivering the highest quality products in alignment with environmental sustainability.
  3. We endeavour to support social responsibility.
  4. Our actions are based on our belief in a business that adds value to the wellbeing of others.